Meraki Rebrand
Parsely Mediterranean Bar and Grill has been a staple in downtown Grand Rapids for years, but its brand identity feels dated and disjointed. When rebranding Parsley Mediterranean Bar and Grill, I wanted to make sure that the redesign reflects their appreciation for their heritage and attention to customer service. Their current brand was trying to be too many things without telling any story. By changing the name to Meraki and bringing in fun but authentic Mediterranean motifs, I wanted to portray their Meraki, or their “love and admiration for what they do.”